A customer relationship management is considered as a model for managing a company's interactions with current and future customers. It is linked to use technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. CRM can be used to track and measure campaigns over multiple channels, such as email, telephone, search, social media, and direct mail. It is designed to track clicks, responses, leads and deals. Furthermore, you can use it in the customer service and support. CRM can help your business create, assign and manage requests made by customers, such as call center software which helps direct customers to agents.